Modest is hottest

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Source: http://www.dictionary.com

mod·est  [mod-ist] –adjective
1. having or showing a moderate or humble estimate of one's merits, importance, etc.; free from vanity, egotism, boastfulness, or great pretensions.
2. free from ostentation or showy extravagance: a modest house.
3. having or showing regard for the decencies of behavior, speech, dress, etc.; decent: a modest neckline on a dress.
4. limited or moderate in amount, extent, etc.: a modest increase in salary.

—Synonyms
1. retiring, unassuming. 1, 2. unpretentious, unobtrusive. 3. pure, virtuous. Modest, demure, prudish imply conformity to propriety and decorum, and a distaste for anything coarse or loud. Modest implies a becoming shyness, sobriety, and proper behavior: a modest, self-respecting person. Demure implies a bashful, quiet simplicity, staidness, and decorum; but can also indicate an assumed or affected modesty: a demure young chorus girl. Prudish suggests an exaggeratedly self-conscious modesty or propriety in behavior or conversation of one who wishes to be thought of as easily shocked and who often is intolerant: a prudish objection to a harmless remark.


—Antonyms
3. bold, coarse.